The Hub

Renaissance Properties partnered with the Design 446 team to develop creative marketing concepts and branding for its new luxury rental community, The Hub, located in Metuchen, NJ. With luxury 1- and 2-bedroom apartments, a host of onsite amenities and its premier location in the center of Metuchen’s downtown retail district, it was important to distinguish each facet of this community while maintaining a unified brand. After the foundation was in place, it was time to spread the word by creating a market strategy and reinforce it with sleek brochures and advertisements that helped catch the eye of prospective residents. Thoughtful colors, idyllic imagery and metropolitan over tones came together to embody The Hub experience.