Design 446 worked hand in hand with our longtime partners Kaplan Companies for a full-scale branding and marketing rollout for their luxury rental community, Camelot at Edison. We developed a brand identity inspired by Edison, New Jersey’s rich history, and brought it to life across print, digital, signage and a leasing environment. Our strategic marketing efforts used cohesive collateral and multi-dimensional displays to promote the resident experience and drive leasing success.